Studying Buying Behavior Can Determine Likelihood of Pregnancy
A recent FORBES article revealed the power behind consumer purchase. It highlighted a story where a dad complained to a major retailer about them sending his teenage daughter coupons for baby items. He worried that she would be enticed to get pregnant because of the advertisements for cribs and diapers. Much to his surprise, his daughter was pregnant and unfortunately the retailer figured it out before he did. http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/
The article is correct, as long as we are using credit cards, what we purchase and where is totally traceable. In some cases, it is appreciated and it saves us time and money (if they send us coupons). In others, it is unsettling because you don’t know what is legitimate and what could be a scam – especially when it comes through via email or if it isn’t a major retailer or a familiar brand.
My mother used to always say, you are judged by the company you keep. Isn’t it amazing how old wisdom keeps current with what is going on in our world today?
In the event that a major retailer is reading my blog: Dear Mr. /Ms. Retailer, please send me coupons for the EXACT items I routinely purchase rather than their competitors. Forgive me for being brand loyal:)
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