IDENTIGENE Press Kit
Press Room | Media Kit
Welcome to the IDENTIGENE Paternity Test Kit online press room, which provides easy access to press releases, photos, box shots, B-roll footage, advertising campaign material and a store locator. Please contact David Parkinson or Jacob Moon if you have any questions or need additional information.
David Parkinson
IDENTIGENE Public Relations
801.971.2450
david@methodcommunications.com
Jacob Moon
IDENTIGENE Public Relations
801.520.2960
jacob@methodcommunications.com
IDENTIGENE PRESS RELEASES
May
11, 2009 – IDENTIGENE DNA Paternity Test Kit Store Sales
Rocket through New Retail Paradigm for Genetic Testing
November 17, 2008 – IDENTIGENE Expands Sales of First-ever Over-the-Counter DNA Paternity Test Kit to Discount Stores and Supercenters
October 20, 2008 – Walgreens Begins Retail Sale of IDENTIGENE DNA Paternity Test Kit
August 18, 2008 – Fruth Pharmacy Begins Retail Sales of IDENTIGENE DNA Paternity Test Kits in West Virginia and Southern Ohio Stores
July 21, 2008 – Huge Demand Follows Retail Store Product Launch with 50,000 IDENTIGENE DNA Paternity Test Kits Purchased in Only Nine Months
July 14, 2008 – IDENTIGENE DNA Paternity Test Kit Chosen as Editor's Pick by Drug Store News
April 22, 2008 – Over-the-Counter Sales of IDENTIGENE's DNA Paternity Test Kits at Local Drug Stores Reveal Family Connections, Bring Relief from Lingering Emotional Questions
March 25, 2008 – IDENTIGENE Begins Nationwide Over-the-Counter Retail Sales of DNA Paternity Test Kits in Rite Aid Drug Stores
November 26, 2007 – Sorenson Genomics to Bring the First-Ever Retail DNA Test to Market
RETAIL PHARMACY INFORMATION
- CVS/pharmacy Fact Sheet
- Rite Aid Fact Sheet
- Walgreens Fact Sheet
- Store locator for Walgreens, CVS, Rite Aid and other pharmacy locations.
- State-by-state locations for Walgreens, CVS and Rite Aid.
IDENTIGENE ADVERTISING CAMPAIGN
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IDENTIGENE TV Commercial Preview | Download |
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Identigne Billboard 1 Caption: Billboards in cities across the United States for the IDENTIGENE DNA Paternity Test Kit offer answers to paternity questions. |
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Identigne Billboard 2 Caption: Billboards in cities across the United States for the IDENTIGENE DNA Paternity Test Kit offer answers to paternity questions. |
IDENTIGENE PHOTOS
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IDENTIGENE Paternity Test
Kit Caption: IDENTIGENE DNA Paternity Test Kit, the first DNA test ever sold over-the-counter at drug stores. |
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IDENTIGENE COO Doug Fogg 1 Caption: COO Doug Fogg displays IDENTIGENE DNA Paternity Test Kit, the first DNA test ever sold over-the-counter at drug stores. |
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Paternity Test Kit on Drug
Store Shelf 1 Caption: Retail storefront customers find IDENTIGENE DNA Paternity Test Kit in more than 15,500 store locations nationwide. |
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Paternity Test Kit on Drug
Store Shelf 2 Caption: Retail storefront customers find IDENTIGENE DNA Paternity Test Kit in more than 15,500 store locations nationwide. |
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Paternity Test Kit Being
Used by Family Caption: A simple rub of the inside of the cheek with the swab provided allows IDENTIGENE DNA Paternity Test Collection Kit participants to obtain DNA samples to send to laboratory. |
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Paternity Test Kit Being
Used by Father Caption: Now conveniently available at more than 15,500 drug stores nationwide, the IDENTIGENE DNA Paternity Test Kit is fast, affordable and answers paternity questions with greater than 99 percent certainty. |
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IDENTIGENE Paternity Test
Kit Caption: IDENTIGENE DNA Paternity Test Kit, the first DNA test ever sold over-the-counter at drug stores. |
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IDENTIGENE COO Doug Fogg 3 Caption: Doug Fogg, COO of IDENTIGENE. |
IDENTIGENE B-ROLL FOOTAGE
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B-roll of IDENTIGENE Paternity Test Kit in Drug Store Preview | Download |
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B-roll of IDENTIGENE Paternity Test Kit Being Used by Child, Father
and Mother (Part 1) Preview | Download |
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B-roll of IDENTIGENE Paternity Test Kit Being Used by Child, Father
and Mother (Part 2) Preview | Download |
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B-roll of DNA Laboratory Preparation for IDENTIGENE Paternity Test Preview | Download |
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B-roll of DNA Swab Preparation for IDENTIGENE Paternity Test Preview | Download |
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B-roll of Solution Being Added for DNA Extraction for IDENTIGENE Paternity
Test Preview | Download |
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B-roll of Analyzer and DNA Profiles on Monitor Preview | Download |
| DNA Paternity Test | |
|---|---|
| $149 |
|
| available online-additional fees apply | |
| Can this be used in court? | |
Learn how to use IDENTIGENE's Home Paternity Test kit with this short video.
helpful links
- » DNA Testing Laboratory
- » IDENTIGENE Management Team
- » Accreditations
- » Testimonials
- » Terms & Contitions
- » Contact Us
- » Genetipedia: a resource for understanding DNA testing
- » Paternity testing forum
- » Ask Kate Blog
contact us
IDENTIGENE DNA Testing Center
2495 South West Temple,
Salt Lake City, UT 84115
888-404-GENE (888-404-4363)
9 am to 8 pm ET
Direct: (801) 462-1401
Fax: (801) 462-1403
