Press Room | Media Kit

Welcome to the IDENTIGENE Paternity Test Kit online press room, which provides easy access to press releases, photos, box shots, B-roll footage, advertising campaign material and a store locator. Please contact Amber Shawif you have any questions or need additional information.

Amber Shaw
pr@identigene.com
801 462 1417

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IDENTIGENE PRESS RELEASES

December 27, 2011– Survey Reveals Paternity Questions Loom for More Than 1 in 10 Americans

March 14, 2011– Identigene DNA Paternity Test Kit Featured on Popular Television Program ‘The Doctors’

February 14, 2011 – IDENTIGENE DNA Paternity Test Kits Available for First Time in New York State Pharmacies

January 12, 2011 – IDENTIGENE Helps Woman Find Biological Father

May 11, 2009 – IDENTIGENE DNA Paternity Test Kit Store Sales Rocket through New Retail Paradigm for Genetic Testing

November 17, 2008 – IDENTIGENE Expands Sales of First-ever Over-the-Counter DNA Paternity Test Kit to Discount Stores and Supercenters

October 20, 2008 – Walgreens Begins Retail Sale of IDENTIGENE DNA Paternity Test Kit

August 18, 2008 – Fruth Pharmacy Begins Retail Sales of IDENTIGENE DNA Paternity Test Kits in West Virginia and Southern Ohio Stores

July 21, 2008 – Huge Demand Follows Retail Store Product Launch with 50,000 IDENTIGENE DNA Paternity Test Kits Purchased in Only Nine Months

July 14, 2008 – IDENTIGENE DNA Paternity Test Kit Chosen as Editor's Pick by Drug Store News

April 22, 2008 – Over-the-Counter Sales of IDENTIGENE's DNA Paternity Test Kits at Local Drug Stores Reveal Family Connections, Bring Relief from Lingering Emotional Questions

March 25, 2008 – IDENTIGENE Begins Nationwide Over-the-Counter Retail Sales of DNA Paternity Test Kits in Rite Aid Drug Stores

November 26, 2007 – Sorenson Genomics to Bring the First-Ever Retail DNA Test to Market

Additional Identigene Paternity Test Information

• Retail Fact Sheet
• Store locator for Walgreens, CVS, Rite Aid and other pharmacy locations.
• State-by-state locations for Walgreens, CVS and Rite Aid.

IDENTIGENE ADVERTISING CAMPAIGN

	IDENTIGENE TV Commercial Preview | Download
	Identigne Billboard 1 Caption: Billboards in cities across the United States for the IDENTIGENE DNA Paternity Test Kit offer answers to paternity questions.
	Identigne Billboard 2 Caption: Billboards in cities across the United States for the IDENTIGENE DNA Paternity Test Kit offer answers to paternity questions.

IDENTIGENE PHOTOS

	IDENTIGENE Paternity Test Kit Right-Facing Image Caption: IDENTIGENE DNA Paternity Test Kit, the first DNA test ever sold over-the-counter at drug stores.
	IDENTIGENE Paternity Test Kit for New York Residents Right-Facing Image Caption: IDENTIGENE DNA Paternity Test Kit for New York Residents, the first DNA test ever sold over-the-counter at drug stores in New York.
	IDENTIGENE COO Doug Fogg 1 Caption: COO Doug Fogg displays IDENTIGENE DNA Paternity Test Kit, the first DNA test ever sold over-the-counter at drug stores.
	Paternity Test Kit Being Used by Family Caption: A simple rub of the inside of the cheek with the swab provided allows IDENTIGENE DNA Paternity Test Collection Kit participants to obtain DNA samples to send to laboratory.
	Paternity Test Kit Being Used by Father Caption: Now conveniently available at more than 15,500 drug stores nationwide, the IDENTIGENE DNA Paternity Test Kit is fast, affordable and answers paternity questions with greater than 99 percent certainty.
	IDENTIGENE COO Doug Fogg 3 Caption: Doug Fogg, COO of IDENTIGENE.

IDENTIGENE B-ROLL FOOTAGE

	B-roll of IDENTIGENE Paternity Test Kit in Drug Store Preview | Download
	B-roll of IDENTIGENE Paternity Test Kit Being Used by Child, Father and Mother (Part 1) Preview | Download
	B-roll of IDENTIGENE Paternity Test Kit Being Used by Child, Father and Mother (Part 2) Preview | Download
	B-roll of DNA Laboratory Preparation for IDENTIGENE Paternity Test Preview | Download
	B-roll of DNA Swab Preparation for IDENTIGENE Paternity Test Preview | Download
	B-roll of Solution Being Added for DNA Extraction for IDENTIGENE Paternity Test Preview | Download
	B-roll of Analyzer and DNA Profiles on Monitor Preview | Download

DNA Paternity Test
$159
available online-additional fees apply
Can this be used in court?

Learn how to use IDENTIGENE's Home Paternity Test kit with this short video.

helpful links

• » DNA Testing Laboratory
• » IDENTIGENE Management Team
• » Accreditations
• » Testimonials
• » Terms & Contitions
• » Contact Us
• » Genetipedia: a resource for understanding DNA testing
• » Paternity testing forum
• » Ask Kate Blog

contact us

IDENTIGENE DNA Testing Center
2495 South West Temple,
Salt Lake City, UT 84115

1-888-404-GENE (1-888-404-4363)
9 am to 8 pm ET

Direct: (801) 462-1401
Fax: (801) 462-1403